Mudita

Where I came in

I joined Mudita, an electronics and gadget store, before launch as Product SEO Executive. My focus was getting the catalog and content ready ahead of going live, since a store's search foundation is far easier to get right from the start than to fix after the fact.

What I worked on

I handled product SEO across the catalog, clear heading structure, proper product descriptions, and complete meta titles and descriptions for individual listings. The product pages I built out pre-launch became the store's core content base, and they're still doing the heavy lifting today, a large chunk of Mudita's current traffic comes directly from those pages.

I also managed image SEO for the catalog, correct file naming, alt text, and compression, and worked through general listing quality across products so the catalog was consistent and ready for both shoppers and search engines.

Where the store stands today

Mudita now sees roughly 20,100 organic visits a month and ranks for around 1,300 keywords. It also shows up in AI search results, with mentions across ChatGPT, Google AI Overview, AI Mode, and Gemini. The product SEO work done pre-launch laid the foundation this was built on, alongside the team's ongoing efforts since launch.

What this means for your store

If you're preparing to launch an ecommerce store or need your product catalog properly structured for search, this is the kind of groundwork that makes the difference early on. I've done it from pre-launch, product by product.