Meta & Google Ads
Ads built to pay back.
I run Meta and Google Ads for online stores: full-funnel campaigns, creative testing, and monthly budget moves, measured by ROAS and cost per acquisition rather than reach. The goal is profitable orders, not cheap clicks.
What I do
Full-funnel paid media, run to returns.
Full-funnel campaigns
Prospecting, retargeting, and retention built as one funnel across Meta and Google, so budget is not wasted on a single stage in isolation.
Meta Ads
Facebook and Instagram campaigns built around creative and audiences, run to profitable orders rather than reach or follower counts.
Google Search Ads
Capturing people already searching for what you sell, with tight keywords and negatives so spend is not wasted on the wrong clicks.
Creative testing
A steady test cadence on hooks, formats, and offers, because creative is what moves ecommerce ad performance more than any setting.
Budget moves
Monthly reallocation toward what is working and away from what is not, so spend follows returns instead of last month's plan.
ROAS reporting
Performance tied to real orders and cost per acquisition, with a clear read on the next move rather than a wall of numbers.
How an account runs
Four steps, spend follows returns.
Plan
Map the offer, margins, and demand, set a realistic starting budget, and decide which channel earns the first spend.
Launch
Set up tracking, audiences, and the first campaigns properly, so the numbers you read afterwards can be trusted.
Test
Run a steady cadence of creative and audience tests to find what actually converts for your store, not what worked for someone else's.
Scale
Move budget into what is paying back and cut what is not, scaling on ROAS rather than on how a campaign feels.
Common questions
Straight answers, up front.
What ad budget do I need to start?
Enough to gather data without burning out before you learn anything. For most stores in Nepal that is a realistic monthly floor I will give you at the scope call, and I will also tell you plainly if paid ads are the wrong first move for your store.
Meta or Google, which should I run first?
It depends on demand. If people already search for what you sell, Google captures that intent; if they do not know you yet, Meta creates the demand. Most stores end up running both, usually in that order.
Why not Google Shopping ads?
Shopping ads depend on Merchant Center and payment setups that are not reliably available for stores based in Nepal, so I put budget into Search and Meta, which work here. For stores based abroad, Shopping is on the table.
Who makes the ad creative?
I plan and test the creative and work with your assets or a designer where needed. Creative is where most ecommerce ad performance is won or lost, so it gets real attention rather than being an afterthought.
How do you report performance?
Against ROAS and cost per acquisition tied to actual orders, with a plain-language read on what to change next, not a dashboard dump you have to decode yourself.
Do you lock me into a long contract?
No long lock-ins. The work should earn the next month on its own. If it is not paying back, you should be free to walk without a penalty clause holding you there.
Ads work best when the store converts and customers come back. That is ecommerce website development and email marketing. Want it all run together? See ecommerce growth, the work, or all services.
Tell me what your store needs to grow.
One short call is enough to know whether we should work together.